Commercial-ized

Super Bowl Sunday is here!

A sacred tradition in our country...more celebrated than many other, less exciting holidays on our calendar (Arbor Day Bash anyone?)...in fact, a petition was recently filed in Washington DC lobbying our government to declare the Monday AFTER the big game a national holiday...the irony of this being that many people that are partying on Super Bowl Sunday have little or no interest in the actual game.

If your team didn't make it past the first round of the playoffs, or even worse, your team's main rival DID make it - not a very enticing game for you.  If you don't even have a team and are not a fan of the game in general, the game is just background noise for the gluttonous display of eating and drinking going on outside of the HD box.

For many, the actual game also interferes with the musical performances...remember 2009 when Jennifer Hudson blew the roof off singing the Star-Stangled Banner in her first performance following the murders of her mother, brother and nephew? Well, if that wasn't emotional enough for you, this year she will be singing America The Beautiful with the chorus from the Sandy Hook Elementary School...and that's just during the pre-game.  Alicia Keys is singing the National Anthem, and we know all-too-well that Beyonce will be shaking her moneymaker during halftime.

But the most popular non-football event on SBS is the time between the plays...the commercials!  The amount of money, time and energy put into Super Bowl advertisements has become an industry in itself.   A recent survey confirms that 91% of consumers say they are as interested in watching the commercials as the game itself. 

This year's offerings run the gamut from the traditional (Budweiser's Clydesdales...again) to the non-traditional (a series of Tide ads featuring players from both the Ravens and the 49ers)...and of course, plenty of sex and silliness...Sports Illustrated swimsuit models eating fish sandwiches in bikinis on the beach being both sexy and silly I guess?  I have already picked my favorite (since we can now see actual previews of commercials - the joy of THAT INTERNET THING) - hands-down, Seth Rogen and Paul Rudd's Samsung Mobile ad - because sarcasm and wit have always been sexier to me than swimsuits and fish sandwiches.

I must admit that my house watches most of its TV on DVR, which (joyfully) negates commercials as a whole...but during those times that I am watching actual live TV, I do pay attention to ads...and what I have seen in terms of trends lately are FAR from sexy or silly...in fact, the state of commercials today in the non-Super Bowl environment can best be described as DISTURBING.

Candi's Least Favorite Non-Super Bowl Ad Trends:

1.  Dysfunctional Digestion...Is the entire frigging country bloated and constipated?  Whether it's Jamie Lee Curtis shilling her diarrhea yogurt or the endless glut of Fiber One products designed to "clean you out" - seriously?  It's enough to make me miss that old Pepto-Bismol spot where they sang that song - nausea, heartburn, indigestion, upset stomach, diarrhea (cha cha cha) - one of the original "disturbing" ads that started this trend.

2.  The Side Effects Will Kill Ya...since the floodgates opened and tons of prescription meds were allowed to be shown on TV, we have been inundated with these bizarre commercials...women sitting in dark rooms suffering from depression...little kids staring longingly out the window to the yard they can't play in because of their crippling allergies...executives sitting at business lunches, unable to eat anything on the table due to their flaming esophagus issues...and then the sun comes out!  We have a pill for that!  Only problem is that this commercial is 60 seconds instead of 30 because it takes us an extra whole time slot to read the list of frightening and damaging side effects...we'll treat your depression, but you might suffer kidney damage!  But hey, you'll be the happiest, most well-adjusted patient in the dialysis clinic!  

3.  Insurance Overload - While some of them are actually slightly amusing and quite clever (example - the Allstate Mayhem commercials), my annoyance stems from the general overabundance of the insurance ads in general...Allstate (Mayhem AND the President from 24), Flo the Progressive Lady (I think she shoots 3 commercials per day), Farmers (We Are Farmers...bum ba-bum bum bum), The General (who apparently smokes 3 packs a day) - ENOUGH!  It's just overkill. 

4. Share The Wealth - Julia Roberts doesn't have enough money? She needs to do voice-overs for Progressive insurance? She is far from alone...stealing work from voice-over (starving) artists on a TV near you these days are George Clooney, Keifer Sutherland, Kevin Spacey, Gene Hackman, Jeff Bridges, Tim Allen, Dennis Leary, David Duchovny, John Goodman, Brad Pitt, Sean Connery...used to be that voice-overs were for the ugly people...can we go back to that please?     

5.  TMI Nation...by far, the single most disturbing trend is the over-sharing going on these days about menstruation and bowel movements.  These are just things that should not be discussed in any way, shape or form.  Period.  Speaking of period, I don't need to see all these chicks dancing in da club, secure in the fact that their tampons won't leak on their slutty white minidresses...nor do I care about the girl in the white string bikini enjoying the pool (and even the diving board!) for the same reason.  Are there this many people having these types of accidents? Do they have mothers or friends? And don't even get me started on the toilet paper commercials...Enjoy the go? For real?  I need to see a commercial about women "getting real" and lamenting the fact that their toilet paper is ripping when they wipe their ass?  CUT YOUR NAILS.  LAY OFF THE ACTIVIA.  AND SHUT UP.
 
I guess I should just be thankful that these types of ads are not "flashy" enough to be part of the Super Bowl rotation.  Because if that happens, get ready to watch Julia Roberts complaining about how her constipation issues lead to her needing stronger toilet paper and a prescription for Cymbalta in order to deal with it.